Why consumer experience matters when it comes to B2B applications

Media alert: Why consumer experience matters when it comes to B2B applications
Organisations often invest heavily in consumer-facing digital platforms in an attempt to maximise user engagement and potential sales. The same attention has not traditionally been lavished on internal business applications. This is changing, as companies begin to understand the value of usability in business-to-business (B2B) application effectiveness. ..

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ServiceNow Goes Public

On June 29 2012 ServiceNow began trading on the New York Stock Exchange under the symbol “NOW.” Read Stephen Mann’s (Forrester IT Analyst) blog on his view on what this means for ServiceNow, their customers, and the broader ITSM market. ..

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